DANA WON

DANA WON

CHEZOUS

DATE

2025-2026

ROLE

CREATIVE DIRECTOR

WITH

CHEZOUS

PAPAYA IS AN ONLINE MAGAZINE OFFERING FRESH & YOUTHFUL EDITORIAL CONTENT ON TOPICS LIKE SEXUAL WELLNESS, RELATIONSHIPS, IDENTITY, AND COMMUNITY.

STORY

Tucked on a corner in Noksapyeong, Chezous is a creperie café by day and a wine bar by night - a space where conversations linger as easily as the scent of butter and espresso.

Inspired by the effortless charm of Parisian cafés and the inviting soul of Seoul’s neighbourhood culture, Chezous offers good food, beautiful light, and honest connection.

It’s a place to pause - to feel at home, yet a little elsewhere.

Creative Team

Creative Direction: Dana Won

Client: Chezous

ABOUT

The logo proportions are noted to the right, they are not to be altered in any way. This includes moving the letters around.

Maintain a minimum space the size of the logo’s “O” on the full perimeter of the logo.

LOGO (w/ mascots)

Depending on the background of the color, the logo will be displayed in our Espresso Noir (#30250D) or Chezous White (#F8F4EE).

Accessibility standards must comply so the wordmark has enough contrast against the background.

Font Selection

The logo proportions are noted to the right, they are not to be altered in any way. This includes moving the letters around.

Maintain a minimum space the size of the logo’s “O” on the full perimeter of the logo.

Display

Instrument Sans

Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890!@#$%^&*()

Display

Helvetica Neue

Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890!@#$%^&*()