Papaya
Papaya is an online magazine designed to retain users long-term by offering fresh, youth-driven editorial content that’s both empowering and practical. Beyond spotlighting our programmes and events, the platform dives into topics like sexual wellness, relationships, identity, and community care.
As a humanitarian advocate, I wanted Papaya to be more than a content strategy—I wanted it to be a space that listens. A space where people could explore niche communities, break down barriers around sexual health, and come back for something that felt real, relevant, and made for them.
Papaya is an online magazine designed to retain users long-term by offering fresh, youth-driven editorial content that’s both empowering and practical. Beyond spotlighting our programmes and events, the platform dives into topics like sexual wellness, relationships, identity, and community care.
As a humanitarian advocate, I wanted Papaya to be more than a content strategy—I wanted it to be a space that listens. A space where people could explore niche communities, break down barriers around sexual health, and come back for something that felt real, relevant, and made for them.
Papaya is an online magazine designed to retain users long-term by offering fresh, youth-driven editorial content that’s both empowering and practical. Beyond spotlighting our programmes and events, the platform dives into topics like sexual wellness, relationships, identity, and community care.
As a humanitarian advocate, I wanted Papaya to be more than a content strategy—I wanted it to be a space that listens. A space where people could explore niche communities, break down barriers around sexual health, and come back for something that felt real, relevant, and made for them.
Creative Team
Creative Team
Creative Team
Creative Direction: Dana Won
Creative Direction: Dana Won
Creative Direction: Dana Won
Branding: Jenna Buchwitz, Dana Won
Branding: Jenna Buchwitz, Dana Won
Branding: Jenna Buchwitz, Dana Won
Lead Designer: Dana Won, Jenna Buchwitz, Eric Yin, Karim Adada
Lead Designer: Dana Won, Jenna Buchwitz, Eric Yin, Karim Adada
Lead Designer: Dana Won, Jenna Buchwitz, Eric Yin, Karim Adada
Copywriting: Grace Regan, Lauren Klein, Daniel Crawford
Copywriting: Grace Regan, Lauren Klein, Daniel Crawford
Copywriting: Grace Regan, Lauren Klein, Daniel Crawford
Contributing Authors: Grace Regan, Lauren Klein, Daniel Crawford, Cole Hansen
Contributing Authors: Grace Regan, Lauren Klein, Daniel Crawford, Cole Hansen
Contributing Authors: Grace Regan, Lauren Klein, Daniel Crawford, Cole Hansen
Photography: Karim Adada, Eric Yin
Photography: Karim Adada, Eric Yin
Photography: Karim Adada, Eric Yin
Conceptualizing Logos
I wanted the brand to feel sensual yet grounded—reflecting a sense of thoughtful self-assurance. The final wordmark plays with subtle curves and spacing, with each character designed to suggest the intimacy shared between two people.
I wanted the brand to feel sensual yet grounded—reflecting a sense of thoughtful self-assurance. The final wordmark plays with subtle curves and spacing, with each character designed to suggest the intimacy shared between two people.
Iterations
