
Papaya
Papaya is an online magazine designed to retain users long-term by offering fresh, youth-driven editorial content that’s both empowering and practical. Beyond spotlighting our programmes and events, the platform dives into topics like sexual wellness, relationships, identity, and community care.
As a humanitarian advocate, I wanted Papaya to be more than a content strategy—I wanted it to be a space that listens. A space where people could explore niche communities, break down barriers around sexual health, and come back for something that felt real, relevant, and made for them.
Creative Team
Creative Direction: Dana Won
Branding: Jenna Buchwitz, Dana Won
Lead Designer: Dana Won, Jenna Buchwitz, Eric Yin, Karim Adada
Copywriting: Grace Regan, Lauren Klein, Daniel Crawford
Contributing Authors: Grace Regan, Lauren Klein, Daniel Crawford, Cole Hansen
Photography: Karim Adada, Eric Yin







Conceptualizing Logos
I wanted the brand to feel sensual yet grounded—reflecting a sense of thoughtful self-assurance. The final wordmark plays with subtle curves and spacing, with each character designed to suggest the intimacy shared between two people.


Iterations







