Project Type
Web
Deliverables
Web Design, Articles, UI Library, Branding, Development
Role
UX Lead, UI Designer, Creative Lead
LetsStopAIDS - Website Hero
Introduction
LetsStopAIDS is Canada's leading Youth-HIV charity with over 4000 volunteers, centred around HIV prevention, knowledge exchange, and youth leadership.
The Problem:
Young people feel are oftentimes are not taught to feel comfortable about their sexual health because of the stigma that clouds it.
Objective
Create a digital space that resonates with young people while providing opportunities for learning, leadership and community.
LetsStopAIDS / About / Our Story
The vision
Bring a platform that invites community, innovation, and safety, for youth and those that support youth.
The organization is constantly on the hunt to maximize ways to reach young people. We are home to 10+ global programs. The programs span to in-person grassroots work, to digital platforms, to research reports.
Over the past 2-3 years, LetsStopAIDS has been expanding its' international work to contribute to the HIV response.
For over 15 years, LetsStopAIDS was built on the backs of dedicated volunteers. From volunteer leadership members, software engineers, and researchers.
To this very day, LetsStopAIDS puts our volunteers and community at the core of the organization. It is what drives our work and allows our work to thrive today.
Meet the Team
A look at the team behind the work, where culture and creativity intersect, and ideas hit the floor running (quite literally).
When it came to showcasing the team, I wanted to move away from the polished stiffness of traditional corporate headshots. So instead, we leaned into something more organic, youthful, and real. We shot these portraits on the floor, in motion, laughing — capturing the spirit of who we are, not just what we do.
The creative direction was to celebrate personality, playfulness, and the genuine connection that shapes our culture.
Streamlining Donations
To build trust and encourage support, we redesigned the donations page with a focus on transparency, clarity, and ease of use. Our goal was to remove friction from the giving process while clearly communicating how donations make an impact.
Our goal was simple: increase donations by building a deeper sense of trust and connection with users. Through research, we discovered that potential donors often hesitated due to uncertainty—about where their money was going, how secure the process was, or whether their contributions would truly make an impact. To address this, we redesigned the page to create a more transparent and emotionally resonant experience.
We introduced a mission-driven title that clearly aligned with LetsStopAIDS’s vision, helping to inspire action from the start. Security indicators were added to reinforce trust, while new functionality allowed users to direct their donations to specific programs, giving them a stronger sense of agency. An FAQ section tackled common concerns head-on, removing potential friction in the decision-making process.
Result
With 400+ volunteer applications and counting, 3x the number of donations, LetsStopAIDS has made significant strides to accomplishing our mission in achieving a world with zero new infections with youth leading the way.
90%
growth in user traffic
60
avg. monthly viewers in 2024
212%
let’s
(connect)