DANA WON

HOME

PROJECT

ABOUT

HOME

PROJECT

ABOUT

DANA WON

BACK TO PROJECTS

BACK TO PROJECTS

YOUTH FORCE BY IAS

DATE

2024 08

ROLE

UX LEAD & CREATIVE DIRECTOR

WITH

INTERNATIONAL AIDS SOCIETY

THE 24TH INTERNATIONAL AIDS CONFERENCE WAS HOSTED IN MUNICH, GERMANY, IN 2024. I LED THE CREATIVE & UX DEVELOPMENT FOR THE YOUTH DIVISION - THE MUNICH YOUTH FORCE.

VIEW FINAL PROTOTYPE

YOUTH FORCE BY IAS

DATE

2024 08

ROLE

UX LEAD & CREATIVE DIRECTOR

WITH

INTERNATIONAL AIDS SOCIETY

THE 24TH INTERNATIONAL AIDS CONFERENCE WAS HOSTED IN MUNICH, GERMANY, IN 2024. I LED THE CREATIVE & UX DEVELOPMENT FOR THE YOUTH DIVISION - THE MUNICH YOUTH FORCE.

VIEW FINAL PROTOTYPE

OVERVIEW

The main objective of this project was to ensure the digital platform served young attendees and stakeholders by providing event information, registration details, programme schedules, resources and engagement opportunities.

The aim was to identify the content for youth, ensure accessibility and to offer actionable recommendations that could enhance the user experience for future conferences.

Goals & Objectives

  1. Gauge the effectiveness of content in engaging youth, providing valuable resources, and promoting conference events and goals.

  2. Assess the website’s accessibility and inclusivity, ensuring it caters to diverse users, including those with varying technical abilities and disabilities.

  3. Identify and address the key pain points faced by users in finding relevant information, registration, navigation, and provide solutions.

Munich Youth Force - Website Hero

DISCOVERY

Within the youth target audience, the two user personas adopted from our reserached were former delegates and first-time conference attendees.


I wanted to enhance the experience from past attendees, while also gathering fresh perspectives to improve the design, content and experience.

Within the youth target audience, the two user personas adopted from our reserached were former delegates and first-time conference attendees.


I wanted to enhance the experience from past attendees, while also gathering fresh perspectives to improve the design, content and experience.

Faith Kamau, 26

Faith Kamau, 26

“I believe in building a better future, where health conditions do not define someone’s worth or potential.”

“I believe in building a better future, where health conditions do not define someone’s worth or potential.”

Oscar Davies, 26

Oscar Davies, 26

“I normally thrive while meeting new people, so as a first-time conference attendee, I’m excited to network, and get to build connections.”

“I normally thrive while meeting new people, so as a first-time conference attendee, I’m excited to network, and get to build connections.”

Key Opportunities:

  • Provide updates faster than any other channel

  • Centralize the information and opportunities for youth related activities at the conference

Needs

  • Event Itinerary

  • Overview of the Event (About)

  • Logistics (Time, Date, Location)

  • Event Itinerary

  • Overview of the Event (About)

  • Logistics (Time, Date, Location)

Wants

  • FAQ guideline

  • Youth-friendly design

  • FAQ guideline

  • Youth-friendly design

Pain Points

  • Difficulty understanding event explanation

  • Difficulties with navigation

  • Overwhelming amount of content

  • Difficulty understanding event explanation

  • Difficulties with navigation

  • Overwhelming amount of content

Overall Insights

  1. Prioritization of key information

  2. Create a youth centric design and accessibility

  1. Prioritization of key information

  2. Create a youth centric design and accessibility

Site Map

ITERATION

Usability Tests from Prototypes

We conducted both mobile and desktop usability tests to see if our designs were intuitive, navigation was simple, and accessible.

We conducted both mobile and desktop usability tests to see if our designs were intuitive, navigation was simple, and accessible.

Key Findings:

  1. Platform is not inuitive

  2. Text Heavy: ⚠️cognitive overload

  3. Unable to differentiate between the mission and the theme

  1. Platform is not inuitive

  2. Text Heavy: ⚠️cognitive overload

  3. Unable to differentiate between the mission and the theme

“The website has all the information I require, however I believe there's scope to make it more user-friendly”

“The website has all the information I require, however I believe there's scope to make it more user-friendly”

Opportunities

Provide updates faster than any other channel

Centralize the information and opportunities for youth related activities at the conference

FINAL DESIGNS

RESULT & TAKEAWAYS

This is my fourth conference website project, and it has been a valuable learning experience. Despite initial assumptions about intuitive design, user testing has consistently highlighted the importance of understanding and addressing evolving user needs. These insights have guided me in refining the user experience to ensure it meets the needs of our diverse audience effectively.

The website served as a key element in the broader communications strategy for a project of this scale, centralizing essential information such as the conference agenda, speaker details, and the contributions of the Youth Force network. This approach helped streamline access and engagement for all stakeholders.

In the global health sector, marginalized and key populations are often overlooked. One of my primary goals for this project was to bring innovation to the design process, ensuring that these groups had a clear and accessible pathway to important information. As a result of my work on the Youth Force initiative, over 200 youth gained early access to critical resources, and the Youth Force saw the highest number of volunteer applications across the entire Global Village. This success underscores the importance of continuously revisiting user needs and adapting the design to maximize impact.

This is my fourth conference website project, and it has been a valuable learning experience. Despite initial assumptions about intuitive design, user testing has consistently highlighted the importance of understanding and addressing evolving user needs. These insights have guided me in refining the user experience to ensure it meets the needs of our diverse audience effectively.

The website served as a key element in the broader communications strategy for a project of this scale, centralizing essential information such as the conference agenda, speaker details, and the contributions of the Youth Force network. This approach helped streamline access and engagement for all stakeholders.

In the global health sector, marginalized and key populations are often overlooked. One of my primary goals for this project was to bring innovation to the design process, ensuring that these groups had a clear and accessible pathway to important information. As a result of my work on the Youth Force initiative, over 200 youth gained early access to critical resources, and the Youth Force saw the highest number of volunteer applications across the entire Global Village. This success underscores the importance of continuously revisiting user needs and adapting the design to maximize impact.

This is my fourth conference website project, and it has been a valuable learning experience. Despite initial assumptions about intuitive design, user testing has consistently highlighted the importance of understanding and addressing evolving user needs. These insights have guided me in refining the user experience to ensure it meets the needs of our diverse audience effectively.


The website served as a key element in the broader communications strategy for a project of this scale, centralizing essential information such as the conference agenda, speaker details, and the contributions of the Youth Force network. This approach helped streamline access and engagement for all stakeholders.


In the global health sector, marginalized and key populations are often overlooked. One of my primary goals for this project was to bring innovation to the design process, ensuring that these groups had a clear and accessible pathway to important information. As a result of my work on the Youth Force initiative, over 200 youth gained early access to critical resources, and the Youth Force saw the highest number of volunteer applications across the entire Global Village. This success underscores the importance of continuously revisiting user needs and adapting the design to maximize impact.

let’s

(connect)

linkedin

email