SexLivesReport
Project Type
Web
Deliverables
Web Design, UI Design, Brand Design
Role
UX Lead, UI Designer, Creative Lead
SexLivesReport - Website Hero
Introduction
The Sex Lives Report is a Canada-wide research study on young Canadians' sex lives, created in collaboration with Angus Reid. Piloted in 2022, it offers critical insights into topics like condom use, STI testing, and sexual rights.
The Problem: Great Data, Low Performance
Despite the strength of the research, the first report's heavy format made it hard for young audiences to digest. As a result, overall youth engagement and readership were lower than expected.
Objective
Enhance data accessibility and improve engagement for youth audiences.
Our Solution:
Create a supporting one-page website (hotsite) that showcased key high-level data points in a digestible, visually-driven format, alongside a targeted video campaign.
SexLivesReport 2023 Video Campaign
The vision
Make it accessible & memorable - transform the way youth interact with the research.
SexLivesReport/#missinginaction
Result
With the success of our website and video campaign, the organization has continued to create the same level of digital presence with the research reports released in later years.
10k
user visits within the launch period
75%
of youth respondents said they were more likely to read the full research report post hotsite
38k
views on digital campaign video
Research Case Study
Email for case presentation