This year’s identity for the NotimeToWait Summit was born out of urgency. In a time marked by political instability, global rollbacks on DEI initiatives, and funding cuts to HIV prevention and treatment, it felt critical to reject silence. The theme, Gen Zero, embodies a bold collective force—refusing to be quiet until we reach zero new infections. The branding is intentionally unfiltered, expressive, and loud—designed to capture the energy of a generation that won’t wait, won’t whisper, and won’t settle.